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On-Call CMO Fractional Services

Our fractional CMO executive leadership services, marketplace and ecommerce SaaS consulting services, and agency services provide the ultimate flexibility for organizations seeking to make the most impact with their marketing spend 

CMO Services

On-Call CMO’s fractional CMO services provides executive marketing leadership without the overhead of full time salaries, benefits, and bonuses. Do more with less by maintaining high quality strategic guidance, leaving more budget for revenue generating efforts or other areas of investment. 

Fractional CMO Services

Fractional executive marketing leadership

  • Available in 80, 53, 40, or 20 hour per month terms

  • Retainer length of 12, 6, or 3 months

  • Delivered remotely with on-site meetings as-needed

  • Clear action plan created with defined success criteria and timeline

  • Tactical delivery of strategy via your team, your agency, our our team

Foundational SaaS Startup Marketing

Focused specifically on SaaS startup marketing needs

  • Available in 80, 53, 40, or 20 hour per month arrangements

  • Contract length of 12, 6, or 3 months

  • Initial branding, messaging, and investor considerations workshop​

  • GTM Strategy & Execution Plan

  • Investor Pitch Deck & Advanced Deck

  • Initial CRM and MarTech standup

  • First web site design and launch

CMO Helper

Designed to assist busy marketing executives add bandwidth

  • Marketing Whitespace™ assessment and benchmarking

  • Competitive research & analysis

  • Persona creation, buyer journey, and nurture message mapping

  • Comprehensive win/loss analysis

  • Data-driven heavy content pieces

  • New market expansion analysis (TAM, competition, viability)

  • Presentation creation and speech writing

  • Custom marketing projects

Revenue Operations

​Sales, marketing, and AI operations strategy and technology

  • Salesforce.com / Monday / HubSpot strategy and implementation

  • Marketing Automation platform strategy and implementation

  • Data platform strategy and implementation

  • Social management platform strategy and implementation

  • Artificial Intelligence (AI) strategy and implementation

  • Google Analytics and Search Console setup and optimization

  • Support for SEO, SEM, and ad management platforms.

Services for SaaS Platforms

On-Call CMO’s Services for SaaS Platforms provide online marketplace and ecommerce platforms with access to very specific domain knowledge and expertise pertaining to marketplace and ecommerce platforms features, integrations, and markets.

Marketplace SaaS Platform Strategy

Unique analyst-level insights for marketplace platforms

  • ​Brand development and messaging 

  • GTM strategy

  • Incorporation of AI

  • Product development

  • Business development

  • Seller portal development

Ecommerce SaaS Platform Strategy

  • ​Brand development and messaging 

  • GTM strategy

  • Incorporation of AI

  • Product Development

  • Business Development

Agency Services

On-Call CMO’s agency services ensure your organization can successfully deliver any marketing strategy or initiative in a cost-conscious and high-quality manner. Our team of developers, designers, and consultants stand ready to help you profit and scale.

Design Services

  • Logo and branding

  • Campaign effort branding (email, landing page, social, ads, etc.)

  • Web site layout and design

  • Presentation design

  • Trade show booth layout and design

  • Print publication or advertisement design

Content Creation Services

  • Content strategy 

  • Original research studies with report

  • Original survey-based study with report

  •  White Paper writing and layout 

  • Ebook writing and layout

  • Infographic writing and layout

  • Webinar hosting and promotion

  • Podcast creation, hosting, and promotion

  • Book creation and promotion

Social Marketing Services

  • Social media strategy

  • Social audience analysis and profile

  • Social post creation and orchestration

  • Social graphic creation

  • Social MarTech implementations

Email Marketing Services

  • Email marketing strategy

  • Marketing automation implementation & optimization 

  • Email marketing campaign creation, execution, analysis

  • Lead scoring development & implementation

  • Data normalization and segmentation

Traditional Media Services

  • Press release authoring and wire service release

  • Outdoor media design and placements

  • Sports media strategy, design, and placements

  • Direct mail design, list sourcing, and

  • Print material design and printing 

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