# On-Call CMO

> On-Call CMO is the fractional CMO practice of Tom Gaydos, based in Conshohocken, Pennsylvania. It gives startups and growth-stage B2B technology companies executive marketing leadership and builds original research, interactive tools, brands, websites and investor stories that prove a company is real, then runs go-to-market alongside the company’s capital raise.

Founded January 2025 by Tom Gaydos: eighth employee and foundational marketer at Evolve IP (now Xtium), Marketing Practice Lead at Bluewolf (an IBM company), Chief Marketing Officer of McFadyen Digital for nearly eight years, co-founder of Founders Alley, Chief Marketing Officer of AI Assist.

Contact: info@oncallcmo.us, 610.226.0222. Meetings can be booked at https://www.oncallcmo.us/contact/ (a free one-hour consultation, or 15, 30 and 60 minute meetings).

## Case studies

- [Logicbroker](https://www.oncallcmo.us/work/logicbroker/): The State of Agentic Commerce Adoption, a 25-page report from a survey of 600 enterprise ecommerce decision makers conducted by Midsail Research and On-Call CMO (fielded November to December 2025, launched March 12, 2026), plus a seven-creative display set, leading the website project and consulting with Logicbroker’s team on the brand evolution’s direction and messaging (the new site debuted at NRF 2026), and search and LLM discoverability audits.
- [Moonnox](https://www.oncallcmo.us/work/moonnox/): A marketing function built from May 2025 on a brand developed by Yours, Truly and Cindy Frigard, including ecosystem research, The State of AI Adoption in System Integrators (500 U.S. SI executives, fielded by Midsail Research and produced by On-Call CMO, released June 17, 2026), two Context Gap position papers, the Collective IQ Calculator and HubSpot Enterprise. Mesa Studios, another Moonnox partner, handled the 2025 website. Certinia acquired Moonnox on July 21, 2026.
- [AI Assist](https://www.oncallcmo.us/work/ai-assist/): Brand architecture for AI Assist, Argus360 and AiF&I, three websites, the Argus360 Compliance Map covering 50 states and the District of Columbia, a pitch deck and the launch campaign, including eight launch graphics, for the company’s launch on September 30, 2026.
- [Helisep](https://www.oncallcmo.us/work/helisep/): Brand identity, helisep.com, investor materials and the Global Helium-3 Atlas, an interactive map of 23,553 public records including 84 curated sites in 15 countries.
- [Founders Alley](https://www.oncallcmo.us/work/founders-alley/): Brand stewardship (carrying forward an identity first created by another agency), the live website, event support and social design for the Philadelphia-born community; the 2025 flagship at Cherry Street Pier drew 320+ attendees, 22 startups and 80+ investors.
- [Conforma](https://www.oncallcmo.us/work/conforma/): Stepped in as fractional marketing lead to finish the first conforma.ai for the April 16, 2025 launch, set up HubSpot Professional across six hubs with one of the earliest production uses of the HubSpot support agent in the site and product, ran Google and Meta ads, and contributed to and tested the product.

## On-Call Studios

- [Storm OS](https://www.oncallcmo.us/studios/#storm-os): The relationship graph operating system for startups, in use at AI Assist, Helisep, Founders Alley and On-Call CMO. Its modules are Storm Eye (one record per person and company, with customer, investor and partner roles, pipelines, proposals and private rooms), Storm Project, Storm Finance (beta), Storm Marketing (beta), Storm Context (five AI agents) and Storm Service (from November). Live at https://storm-os.app/.
- [VectorCanvas](https://www.oncallcmo.us/studios/#vectorcanvas): A website CMS for founders who are selling and raising at the same time, with an investor Deal Room and a Customer Room on one site, live in beta at https://vectorcanvas.app/.
- [PlinkExchange](https://www.oncallcmo.us/studios/#plinkexchange): The airgun resource center. Free tools: legal maps for the U.S., Canada and 173 countries, a range finder, a ballistics toolkit with Range Mode, and directories of airguns, ammo, compressors and optics. Free with an account: the Virtual Locker, a range log, an ammo shelf, favorites, member messages for U.S. members, and sale pages made from locker entries, paid the seller's own way, with Exchange Checkout coming soon. Live at https://plinkexchange.com/.
- [Build with On-Call Studios](https://www.oncallcmo.us/studios/#build): Custom application development, proof-of-concept builds and product development consulting, with founders and product teams.

## Method

- [Approach](https://www.oncallcmo.us/approach/): Research the market, profile the buyer and the founder, build the story and its proof, then engage customers and investors together. Includes the Go-To-Fundraise method, the side-by-side Reg D 506(c) and Reg CF raise and the Four-Quadrant Persona Framework.
- [About](https://www.oncallcmo.us/about/): Tom Gaydos and how On-Call CMO works.
- [Contact](https://www.oncallcmo.us/contact/): Book a free one-hour consultation or a 15, 30 or 60 minute meeting on the calendar, or send a note.

## The On-Call Blog

- [What to Do Before You Build Your First Pitch Deck](https://www.oncallcmo.us/blog/what-to-do-before-you-build-your-first-pitch-deck/): September 22, 2026. The hardest work happens before you open a template. Here is what to gather, what to expect from the process, and why the story matters more than the slides.
- [Enterprise Tech Marketing and Sales in 2026: What Works and What Is Quietly Wasting Budget](https://www.oncallcmo.us/blog/enterprise-tech-marketing-and-sales-in-2026-what-works-and-what-is-quietly-wasting-budget/): June 9, 2026. A field guide for agencies, system integrators, and software companies selling into medium and enterprise accounts.
- [Website Best Practices for LLM Discovery](https://www.oncallcmo.us/blog/website-best-practices-for-llm-discovery/): February 27, 2026. What business leaders need to know about showing up when AI does the searching
- [Startup Fundraising Fundamentals for 2026: A Capital Options Primer for Founders](https://www.oncallcmo.us/blog/startup-fundraising-fundamentals-for-2026-a-founder-s-guide-to-raising-capital/): December 15, 2025. This guide breaks down the fundraising methods available to U.S.-based startups, from the basics you probably know to the advanced strategies you may not.
- [Unlocking Growth: Leveraging the Power of a Fractional CMO](https://www.oncallcmo.us/blog/unlocking-growth-leveraging-the-power-of-a-fractional-cmo/): April 7, 2025. The Executive Hub Podcast with guest Thomas Gaydos of On-Call CMO sharing insights on how to find, hire, and utilize a Fractional CMO.
- [Crafting the Perfect SaaS Startup Investor Pitch Deck](https://www.oncallcmo.us/blog/crafting-the-perfect-saas-startup-investor-pitch-deck/): March 6, 2025. How to create a SaaS startup investor pitch deck progression that tells a compelling story worthy of investor…
- [AI Buzzword Fatigue: Why SaaS Marketing Needs to Focus](https://www.oncallcmo.us/blog/ai-buzzword-fatigue-why-saas-marketing-needs-to-focus/): February 14, 2025. AI buzzwords are everywhere in SaaS marketing, but customers care about outcomes—here's how to shift your messaging from 'AI-powered' hype to real, tangible value
- [What DeepSeek - The New Price-Smashing AI Model - Means for Marketers](https://www.oncallcmo.us/blog/what-deepseek-the-new-price-smashing-ai-model-means-for-marketers/): January 29, 2025. Chinese AI startup DeepSeek delivers GPT-4 level performance at 1/20th the cost, sending shockwaves through the tech industry and transforming AI accessibility.
- [Why the AI Search Era Demands a Robust Content Strategy](https://www.oncallcmo.us/blog/why-the-ai-search-era-demands-a-robust-content-strategy/): January 24, 2025. The emergence of the AI search era means a robust content strategy is more vital than ever. Discover why depth, authority, and digital presence are essential for visibility in AI-driven results.
- [What the Looming TikTok Ban Means for Marketers](https://www.oncallcmo.us/blog/what-the-looming-tiktok-ban-means-for-marketers/): January 17, 2025. Learn the latest updates, the reality of the TikTok threat, why a full ban is unlikely, and how marketers can adapt if a TikTok ban does happen.
- [The Ultimate SaaS VC Pitch Checklist: Materials Startups Need to Effectively Pitch Investors](https://www.oncallcmo.us/blog/the-ultimate-saas-vc-pitch-checklist-materials-startups-need-to-effectively-pitch-investors/): January 13, 2025. Securing venture capital (VC) funding is a pivotal moment for SaaS startups. This checklist prepares you with everything you need to win.
- [5 B2B Marketing Strategy Adjustments Reacting to the Fed Rate Cut Announcement](https://www.oncallcmo.us/blog/5-b2b-marketing-strategy-adjustments-reacting-to-the-fed-rate-cut-announcement/): December 21, 2024. This post poses 5 marketing strategy adjustments that B2B practitioners should make in reaction to the Fed’s rate cut news on 12/10/2024