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Conforma

Conforma turns one approved message into video, audio, infographic and summary. We stepped in as its fractional marketing lead with a launch on the calendar and a website barely started, finished the site, put HubSpot underneath both the site and the product, ran paid search and social, and worked inside the product team from the first release.

Client
Conforma, a Philadelphia company building governed multiformat communication for regulated organizations
What we did
The first conforma.ai, HubSpot across six hubs, the HubSpot support agent in the site and the product, Google and Meta ads, email programs, product testing and input
When
2025
Today
conforma.ai has been rebuilt since, and HubSpot still runs its forms and tracking
Conforma logo: a violet C with a play button inside, beside the conforma wordmark
Conforma launch visual: the Transformation Project screen on a laptop, turning one text into speech, image and video
Apr 16public launch in 2025, with the first conforma.ai live that day
6HubSpot Professional hubs set up and connected: CRM, Sales, Marketing, Content, Data and Service
7email programs: four nurture streams and three outreach sequences for three buyers
2paid channels run alongside the launch, Google and Meta
Stepping in

A launch date, and a website that wasn’t ready for it

We joined Conforma partway through, taking over from an earlier fractional marketing lead.

The logo and the first version of the brand were already in place. The website had been started but wasn’t close to done, and it had to be ready for the public launch. We finished the first conforma.ai and had it live on April 16, 2025, introducing the platform to marketers, compliance professionals and knowledge managers, with pricing, a trial and every form connected to HubSpot.

We also worked with the team on the product itself, as a contributor to what got built and as a tester of every release before customers saw it.

Conforma's launch release on PR Newswire, dated Philadelphia, April 16, 2025

Conforma’s launch announcement, distributed by PR Newswire on April 16, 2025.

Paid and social

Creative that shows the product working

Google and Meta campaigns ran alongside the launch and the email program, with creative built around the product itself: the four formats, the embed your readers use to choose one, and the cost of producing the same assets through an agency.

Conforma social ad: Introducing Conforma, where content takes its form, with the product on a laptop
Conforma ad: Save 90% over monthly agency fees with AI content agents, comparing agency costs per blog post with Conforma at $59 a month
Conforma social ad: Transform plain text into audio, video and infographic formats with just a few clicks, above the brand kit screen
Conforma vertical ad: 65% of the population are visual learners, showing one article as video, audio and an infographic
Conforma ad: Early Access Program, start transforming your text-based content to audio, video and infographics before anyone else
Conforma video thumbnail: See how Conforma works, learn how to transform text into multimedia in minutes with no design skills
Revenue operations

One HubSpot setup under the site and the product.

We set up HubSpot Professional across the CRM, Sales, Marketing, Content, Data and Service hubs and connected it to both the website and the product. Conforma ran one of the earliest production uses of HubSpot’s AI support agent, answering questions inside the site and inside the app. The email program sat on top: every new lead entered a general nurture stream, and each buyer got a stream and an outreach sequence of its own.

  • CRM
  • Sales Hub
  • Marketing Hub
  • Content Hub
  • Data Hub
  • Service Hub
  • Support agent, in the site and the product
General nurtureEight emails for every new lead, from March 31, 2025

Marketers

OutreachFive to six emails, from March 31
NurtureSix emails, from May 26

Compliance teams

OutreachFive to six emails, from April 14
NurtureFive emails, from June 9

Knowledge managers

OutreachFive to six emails, from May 12
NurtureFive emails, from June 23
Every stream closes on the same call to action: book a demo or start a trial.
Where it went

HubSpot outlasted the first website

Conforma has since narrowed its focus to governed communication for regulated organizations, with healthcare first and financial services among the next markets. The site has been rebuilt for that story, and the revenue operations we put underneath it are still in place: HubSpot still runs the forms and tracking on conforma.ai.

April 2025

“An innovative AI SaaS company” launching “a first-of-its-kind platform to transform text into multimedia formats.”

Conforma launch release, PR Newswire

Today

“Governed adaptive communication infrastructure for regulated organizations.”

conforma.ai

Next case studyLogicbrokerOriginal research that measured agentic commerce adoption.
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