An authentic story can’t be prompted. We back yours with original research, working tools and a brand built to prove it, then put it in front of customers and capital at once.
Working with Moonnox’s founders, team and partners, we built its marketing function, starting with the study it used to choose its markets and continuing through a 500-executive benchmark, two position papers, HubSpot and outbound, and the launches in between. In July 2026, Certinia acquired Moonnox and folded it into Veda, its suite of AI agents for professional services.
Read the Moonnox story
Research reports, websites, interactive tools, launch campaigns and brand work. Every piece on this wall was made with a client or for one of our own ventures, and every piece is public.
Each case study shows the thinking and the finished work, from the research that informed each company’s direction to the pages and campaigns built on it.
Logicbroker had repositioned itself as the Agentic Commerce Orchestration Engine. We led the website project and consulted on the brand evolution’s direction and messaging with Logicbroker’s team, and the new site debuted at NRF 2026. Alongside it, a study of 600 enterprise ecommerce leaders that we ran with Midsail Research became a 25-page report and a paid campaign.
Moonnox captures the context that services firms lose between winning a deal and delivering it. All of it was built around that idea, from the market study to the benchmark, the position papers, the calculator and the HubSpot setup behind them. In July 2026, Certinia acquired Moonnox.
AI Assist builds AI for the people who run automotive retail. We designed the brand architecture for the parent and its two products, then built three websites, an interactive compliance map, the pitch deck and the launch campaign. Tom serves as AI Assist’s Chief Marketing Officer.
Helisep is developing a quantum sieve that recovers helium-3 from helium already moving through the world’s pipelines. We built the brand, the website, the investor materials and the Global Helium-3 Atlas, an interactive map that shows exactly where the opportunity sits.
Founders Alley is the Philadelphia-born community Tom co-founded to bring founders, investors and operators together. We carry the brand forward, run the website, support the live events and design the social presence, and On-Call CMO delivers Founders Alley Marketing for the startups it serves.
AI made marketing cheap to produce and easy to copy. Buyers and investors have noticed, and they look for what a model can’t produce on demand, like original research, tools built on real expertise and a founder who can stand behind every claim.
Sizing, competitors, buyers and channels get studied before a word is written. When the evidence doesn’t exist yet, we go and collect it with original survey research.
We map the ideal customer and the buying committee, then profile the founder: the origin story, the proof points, the numbers and the assumptions behind them.
Brand, website, research, interactive tools, pitch deck and content, all telling the same story and each strong enough to stand on its own.
Go-to-market and the capital raise run side by side, so buyer conversations strengthen the raise and investor conversations lead to customers.
On-Call Studios is the product side of the practice. We build tools for the problems we keep meeting in client work, and we run them ourselves.
The relationship graph operating system for startups. Customers, investors and partners share one set of records, with pipelines, proposals, projects, invoices, email and five AI agents built on it. In use at AI Assist, Helisep, Founders Alley and On-Call CMO.
A website CMS for founders who are selling and raising at the same time. Public pages, an investor Deal Room and a Customer Room share one site, and each block is shown only to the visitors it is meant for. The AI you already use can draft changes, and a person publishes them.
The airgun resource center, with legal maps for 237 jurisdictions, 4,035 ranges, 12 ballistics calculators, a free Virtual Locker and the Open Marketplace, where any locker entry can become a sale page.
We also take on custom application development, proof-of-concept builds and product development consulting with founders and their teams.
Investors don’t invest in products, or services, or ideas. They invest in people. They need to see the vision the founder sees told in a way that resonates practically and connects personally.
Startup fundraising, pitch decks, AI search and the B2B marketing that still earns its budget, written by Tom Gaydos.
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Tell us what you are building, who needs to believe in it, and when you need them to.
