The On-Call Blog
Startup fundraising, pitch decks, AI search and LLM discovery, and the B2B marketing that still earns its budget. Every post comes out of real client work and our own research.
What to Do Before You Build Your First Pitch Deck
The hardest work happens before you open a template. Here is what to gather, what to expect from the process, and why the story matters more than the slides.
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Enterprise Tech Marketing and Sales in 2026: What Works and What Is Quietly Wasting Budget
A field guide for agencies, system integrators, and software companies selling into medium and enterprise accounts.
Website Best Practices for LLM Discovery
What business leaders need to know about showing up when AI does the searching
Startup Fundraising Fundamentals for 2026: A Capital Options Primer for Founders
This guide breaks down the fundraising methods available to U.S.-based startups, from the basics you probably know to the advanced strategies you may not.
Unlocking Growth: Leveraging the Power of a Fractional CMO
The Executive Hub Podcast with guest Thomas Gaydos of On-Call CMO sharing insights on how to find, hire, and utilize a Fractional CMO.
Crafting the Perfect SaaS Startup Investor Pitch Deck
How to create a SaaS startup investor pitch deck progression that tells a compelling story worthy of investor…
AI Buzzword Fatigue: Why SaaS Marketing Needs to Focus
AI buzzwords are everywhere in SaaS marketing, but customers care about outcomes—here's how to shift your messaging from 'AI-powered' hype to real, tangible value
What DeepSeek - The New Price-Smashing AI Model - Means for Marketers
Chinese AI startup DeepSeek delivers GPT-4 level performance at 1/20th the cost, sending shockwaves through the tech industry and transforming AI accessibility.
Why the AI Search Era Demands a Robust Content Strategy
The emergence of the AI search era means a robust content strategy is more vital than ever. Discover why depth, authority, and digital presence are essential for visibility in AI-driven results.
What the Looming TikTok Ban Means for Marketers
Learn the latest updates, the reality of the TikTok threat, why a full ban is unlikely, and how marketers can adapt if a TikTok ban does happen.
The Ultimate SaaS VC Pitch Checklist: Materials Startups Need to Effectively Pitch Investors
Securing venture capital (VC) funding is a pivotal moment for SaaS startups. This checklist prepares you with everything you need to win.
5 B2B Marketing Strategy Adjustments Reacting to the Fed Rate Cut Announcement
This post poses 5 marketing strategy adjustments that B2B practitioners should make in reaction to the Fed’s rate cut news on 12/10/2024
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